Spending quality time together, finding time to relax and discovering new places, among top motivators.
As families prepare for the summer getaway, warm destinations are in high demand, with 50% of families worldwide prioritizing good value for money as their top travel motivator. With the arrival of longer days and the fading of dreary weather, families are planning their vacations and getting ready to make the most of the summer.
Leading digital travel platform Booking.com, committed to making it easier for everyone to experience the world, reports an 8% increase in family accommodation searches for the summer travel season compared to last year, alongside a 21% rise in global flight searches. These numbers highlight a strong interest in travel, as families look forward to enjoying the warmer months.
Families Seek Beaches, Local Cuisine, and Cultural Experiences.
Nearly two-thirds (62%) of families rank spending quality time together as their primary travel motivator this year, followed by finding time to relax (58%) and discovering new places (48%). These motivations align well with this summer’s trending destinations, known for their scenic beaches, delicious local cuisine, and rich cultural experiences.
Changing Dynamics in Family Travel.
This year, family travel dynamics are evolving, driven by diverse interests and behaviors that redefine traditional travel norms.
55% of families are inspired to travel by culinary experiences featured in shows or movies, showcasing the impact of popular media on travel choices.
48% of families plan to leverage AI tools for travel planning in 2024, showcasing a growing preference for streamlined trip arrangements.
Comfort remains a priority, with 74% of families worldwide considering air conditioning as the most crucial amenity when booking accommodations
Costa Rica stands out as a dream destination offering a perfect blend of adventure, relaxation, and cultural exploration. From pristine beaches and lush rainforests to vibrant cities and immersive wildlife experiences, Costa Rica promises a vacation filled with cherished memories for the whole family. With its warm hospitality, stunning natural beauty, and diverse range of activities, Costa Rica beckons families to create lasting moments and embark on a journey of discovery this summer.
Source: Booking.com
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